Making a choice to carry the best or the cheapest parts has a huge impact to your business, regardless of which option you choose. Each has its perks and benefits, depending on what you want for your business.
Some business will always try to do both and that is the biggest flaw. If you try to do both, the competitor who is solely focusing on being the best will most likely always be better than you and the competitor who is focused on being the cheapest will most likely always be cheaper than you. In most cases you will be much more successful by focusing on one or the other.
Here at Shop Wireless Parts we strive to be the best!
Now there are some arguments you can make...
If your business is new in your community it takes time to become the best and if you want to gain customers quickly, being the cheapest is your best option. It’s true – when you start a company you have to do whatever it takes to make it work and grow your business. Often times this means undercutting your competition, but you should decide early on if that’s your long-term strategy or simply a way to get to a place where you can focus on being the best.
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| Photograph by yasinguneysu/Getty Images |
Here at Shop Wireless Parts, we always ask ourselves this question. Though we decided early on to focus intently on being the best wholesale parts supplier in the country, we are often tempted when our customers sight lower prices from our competitors. More specifically, we’re tempted to bring in a lower quality screen option so we can have the lowest price on the market. Since the repair market is not regulated it is often hard to tell the difference between cheap parts and quality parts without having them side by side.
We sell our parts for as little as possible, while still being able to offer a hassle-free return policy, and great customer service. In order for us to compete on price with our competitors who focus on price, we would have to compromise the quality and service that we offer and a lower quality product in order to compete with lower quality suppliers isn’t part of our agenda, and wouldn’t align with our company values.
